Like any other business, industry or domain, Real Estate can leverage Social Media as a very effective Marketing, Branding & Communication Tool. Social Media can also be a potential tool for inquiry generation.
Real Estate Social Media Objectives: The Main Concern Areas
· Win customers trust
· Online Reputation
· Create Differentiation
· Build Brand
Social Media can help addressing these objectives very effectively.
Real Estate is all About "REF" attributes of the brand
· Rational - It has to make sense - the price, location, requirement, etc
· Emotional - It has to connect - dream home, first home, my own space, etc
· Functional - It has to be useful - Kitchen, Bedrooms, Living space, etc.
If you are building your product keeping this REF in mind, it would help tremendously to connect to the right audience / potential customers through social media.
Social Media Mix for Real Estate Organizations
Don't treat social media as a fancy fad to be in vogue. Use them judiciously and correctly for maximum benefits and ROI.