Thursday, March 28, 2013

Can customers be bad?

Yes, indeed they can be. The first lesson I learnt at the beginning of my career 17 years ago was to be able to walk out of a meeting with a customer if he fails to treat you respectfully. My mentor explained "your attitude towards yourself shall force your customers to take you seriously and respectfully. otherwise, they know you are just one of those "vendors" who can be replaced anytime they want. However, breaking a partnership is not that easy. and to be considered a partner in solving their problems, they would first have to respect you."

This philosophy has saved me a plenty of time. And this is the foundation of building long term relationships with the customers, which we term as Customer Friendship. Because at the end of the day friendship happens only among equals.

So, be ruthless in throwing away any rotten eggs in your kitty, they not only spoil others but also stink. 

3 comments:

Ami said...

WoooW....walking out of a customer meeting?!??

I think it is inline with the "Kash"tomer concept that Uncle Bala used to propogate!

PS: Kastam in Tamil means "Difficult".

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