Susmita : We are not getting too unimaginative. It is that Real estate developers sell what they want to - predetermined areas with common requirements - adjusted in minor ways for customers. They are price and profit driven and not customer driven and they don't care as long as they have market. It is like selling ready made shirts.
People who afford at high end of spectrum always get what they want. Only Middle budget people suffers as usual. They want best of both worlds ( money and comfort) and will not get both. Remember our village home when land was not scarce and Real estate is not business model, we had all the luxuries which you have mentioned.
Clothes are dried separately at back yard of the house, Children play separately in verandah while elders had separate study and pooja rooms. Kitchens were large and fit for dinner for as many as 8-10 people.
Regards,
Sriram.
(Sriram is Director Finance with Cookson India Pvt. Ltd)
My reply
Thanks Sriram. I would like to add here that, while we cant afford the luxury of our village living (in terms of space) in a city, we can tackle most of the issues with good architectural drawings and a little planning with common sense. However, that's what is lacking, because the developers are busy creating the facade but not the functionality of a home. So long its been a seller's market and everything got sold, but things are changing now for good.
There were Brands and then, there were Brands! How this has changed in the post internet age? How the Brand ownership has moved away from Brand owners to Brand users? How the Brand Relationship has evolved?
1 comment:
Very Interesting post on Real Estate Marketing, Thanks for sharing with us.
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