I got a question from a reader:
"Please excuse my curiosity ... I was going through your blogs and I am not from marketing/sales background but I do have certain amount interest in your domain. Now I have a straight question to you; does really these comcepts and jargons help us in a real world??"
I would like to have your views on this.
Susmita
There were Brands and then, there were Brands! How this has changed in the post internet age? How the Brand ownership has moved away from Brand owners to Brand users? How the Brand Relationship has evolved?
2 comments:
Let's accept the reality of the life is that everything in this world has become complex and Marketing and Sales as a discipline is also not an aberration. The whole complexity originates from the very fact that we the people who are also consumers have become complex in terms of our needs and wants. As student of this faculty and practising manager it is very important for us to understand the whole phenomena of what is called market dynamics. Since ages we have been trying our best to understand the simple things in our life and come up with certain theories to enhance the predictability that is why and how laws of gravity, theorems of geometry and everything came into existance. Marketing jargons and theories are also an attempt to understand the things properly and to create a pattern that could help us control. But the biggest problem in life is when we muddle through everything and think that we have finally reached the destination to score, to our dismay we find that goal post has shifted. In short, yes jargons and theories are important, it helps our understanding.
hi,
I am a practising product manager with about 2 years of experience in FMCG. Thus I still have some hangover left over from B-school to want to clutch onto marketing theories and jargons.
The reality is that this is stuff you need to constantly keep at the back of your mind though it is very likely that for a first 5 years of your job all you will do is the operational stuff. Having said that, it is critical that once you have successfully navigated the operational swamps of brand building you will need to start thinking strategy and positioning and product promise etc which is where it all comes together beautifully. Thus jargons and theories are important but not unless you have solid grounding in the executional/operational aspects of building a brand.
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